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Compuletter is an
integrated computer marketing firm which develops, analyzes and interprets
databases, initiates direct mail concepts and provides production and
fulfillment within our 35,000 sq.ft. facility. At Compuletter, we offer
the Hospitality Industry the "Computer Advantage," which introduces
or works with a businesss existing computer system to process Guest
History, Group Files, Travel Agency, and Catering data in order to maximize
advertising dollars and ultimately increase revenues.
Ways Compuletter
can give the Hospitality Industry the "know how" to maximize
advertising expenditures and increase profits:
Personalized
Letters
Produce 1,000-7,000 personalized letters per hour without straining in-house
schedules and equipment capabilities.
Direct Mail Service
Develop direct mail programs that satisfy the need and intentions of the
client. Mailing procedures may include hand letter-signing, machine labeling,
folding, brochure insertion, sealing, hand-stamping or metering. Postal
savings are analyzed to assure cost effectiveness.
Market Analysis
Obtain customer data by developing a database of past and present customers
to find out where your guests are coming from as well as suggest ways
to more productively use advertising dollars to attract new customers.
Target Marketing
Obtain selective mailing lists and merge/purge with in-house lists to
provide one clean file. Target marketing using selectively prepared lists
on a cost-effective one-to-one basis can elicit immediate response.
Guest History
Through database development, obtain highly comprehensive data such as
guests names, arrival and departure dates, bookings, room rates,
types of rooms and more!
Group Files History
Expand Corporate Transient and Group Business through development of secretaries
clubs, front desk registration folio computerization, booking sheet analysis
and identification of major markets by ZIP or SIC analysis.
Travel Agencies
Target high volume hotel bookers and provide them with brochures, premium
mailings, weekend package data or cross-selling other properties.
The
Compuletter Value-Added Difference
Compuletter will collaborate with your ad agency, marketing, public relations
and sales departments to complement and enhance existing efforts. With
state-of-the-art technology at your beck and call, you can have results
TODAY!
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